Immersive Brand Experience & Cultural Campaign
Help the creative development of Rednote's first immersive open-world offline comic exhibition, transforming its online gaming community into a physical experience through original game zone design, NPC character development, and narrative writing for 20+ original characters.
Anniversary Campaign & Overseas Community
Supported YAOGUANGLU's anniversary campaign across social content, community events and team delivery. Published 300+ posts, gained 3,000+ subscribers and lifted engagement 23%; coordinated 20+ KOL collaborations, interviewed 25 players, and translated feedback into campaign recommendations.
International News & Cross-cultural Reporting
Researched and verified international political, economic and technology news, interviewed overseas media professionals and U.S. voters, and reported across markets under tight editorial deadlines.
International Contemporary Art Exhibition
Supported artist communication, curator coordination and exhibition installation for Remnants of The Unknowable; assisted with artwork introductions, interviews and seminar documentation, and wrote social media coverage.
Essays, social notes and conversations shaped by culture, communities and the questions I keep returning to.
RESUME
Guangzhou Zhishuo Tech
Product Manager Intern
Rednote
Brand Marketing Intern
Bilibili
Operations Intern
The Paper
International Journalist
Project Lead
Shanghai Jiao Tong University
MA, Journalism & Communication
University of Southern California
MS, Management Studies
Shanghai Maritime University
BA, Law English(Minor)
LET'S TALK
